Management
Brightwater
Commitment
Commitment is a word that we don't take lightly. For everyone at Brightwater, the word commitment evokes a strong sense of intention and focus. It is our proclamations we make about the seriousness and dedication we have toward excellence in our pursuit to provide the best experiences for our residents, team members and business partners.
The results we expect from our commitment to excellence are the positive outcomes that define our company and our brand. The flow of every single experience and the quality of the outcome is the result of everyone’s efforts and their full commitment to the process.

Partnership Option
Invest with Brightwater
As an experienced developer and operator, we offer you the opportunity to directly invest in senior housing properties and partner with a team that has a proven track record in the industry.

Partnership Option
Joint Venturing
Are you interested in exploring the possibility of developing a senior living community? If so, partnering with a seasoned operator like Brightwater could be a great opportunity for you. With years of experience in design, development, and operational management, Brightwater can bring valuable expertise to the table and help your project thrive.

Partnership Option
Third-Party
If you are the owner of a senior living community, Brightwater can provide the expertise and support you need to ensure that your community runs smoothly and efficiently. With years of experience and a strong internal infrastructure, Brightwater is uniquely positioned to handle all aspects of managing and operating a senior living community. From on-site support teams, including sales, dining, healthcare, maintainance, and more, to back-office support teams for accounting, HR, payroll, purchasing, IT, and other vital functions, Brightwater has the expertise and resources you need to keep your community thriving.


Brightwater
Partnerships
Brightwater is honored to be in management partnerships with incredible community ownership groups. They see the value in our partnership and the support that we provide them. If you are interested in talking with us about developing a management partnership, please select below or contact us directly by phone. We will be happy to provide refences and go through the advantages of having Brightwater manage your communities.
Brightwater
Reporting
In today's fast-paced business world, success largely depends on a company's ability to quickly access relevant data and us it to develop effective strategies. Over the past decade, the evolution of data and metrics has been rapid, and there is now a growing demand for information that combines digital marketing and sales data with financial trends to create more accurate predictions for future growth.
At Brightwater, we understand the importance of providing our partners with in-depth reporting mechanisms. Our report packages, combined with easy access to electronic sales forecasting tools, enable clear communication of current stability and help lay out key strategies to maintain occupancy levels in stabilized communities and increase occupancy in underperforming ones. By leveraging the power of data, we help our partners make informed decisions that drive growth and success.

Brightwater
Accountability
Principles and values are often use interchangeably as they have a cohesive relationship for us at Brightwater. They establish our beliefs and attitudes as the standards that we consider to be of great worth and significance. They are deeply ingrained in our company and can be witnessed in the communities and our central office.
It begins with holding everyone accountable to living out and representing the following:
These are not a recipe for perfection, but fundamental expectations that we hope can govern our behavior and actions. We view them as universal and timeless and can even apply to our lives outside of Brightwater.
There is also an added emphasis on decision making and how it flows into our commitment to excellence in hospitality. By prioritizing these steps in the decision journey which hold safety, respect, experience, occupancy, and efficiency in that order, we are able to create environments that place people first over processes but holds them all in importance.

Brightwater
Difference
Creating a brand story that sets your business apart is essential in today's competitive market. At Brightwater, we have found that our unique approach to customer service and out perspective on our industry make us stand out from the rest.
The senior living industry comprises of many highly competent companies striving to establish themselves as leaders in senior healthcare. However, at Brightwater, we have taken a different path. We consider ourselves part of the senior hospitality industry, where premium healthcare is just one of the many amenities we offer in our communities.
Brightwater
Leadership
Brightwater is set apart by the excellence shown by our community leadership team members and how that translates into the high level of service and care we provide for our residents. This is a learned process through the development and constant evolution of our departmental Standards of Excellence along with leadership training that begins at onboarding and continues as leaders grow within the company. We call it Brightwater Equip and it is the umbrella that we place all of our internal growth initiatives and training programs. This helps keep us on the forefront of leadership innovation as well and creates a consistent brand experience in all Brightwater managed communities.


Celebrate
Living Well