Management

Brightwater
Commitment

Our Communities

Commitment is a word that we don't take lightly. For everyone at Brightwater, the word commitment evokes a strong sense of intention and focus. It is our proclamations we make about the seriousness and dedication we have toward excellence in our pursuit to provide the best experiences for our residents, team members and business partners.

The results we expect from our commitment to excellence are the positive outcomes that define our company and our brand. The flow of every single experience and the quality of the outcome is the result of everyone’s efforts and their full commitment to the process.

Residents having coffee and cake  at Brightwater Senior Living in Bend, Oregon
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Brightwater 
Partnerships

Brightwater is honored to be in management partnerships with incredible community ownership groups. They see the value in our partnership and the support that we provide them. If you are interested in talking with us about developing a management partnership, please select below or contact us directly by phone. We will be happy to provide refences and go through the advantages of having Brightwater manage your communities.

Partnership Inquiry

Brightwater
Reporting

In today's world, success is being directed by how easy companies can gain access to the data and then interpret it to develop ongoing strategies. The evolution of this data and the metrics that are created has rapidly changed over the last decade. We see a demand for information that marries the influence of digital marketing and sales source data with financial trends to create a more robust predictor for future growth.

Brightwater has been able to create in-depth reporting mechanisms that are provided to our partners. These report packages along with easy access to electronic sales forecasting tools help in the clear communication of current stability along with laying out key strategies to maintain the occupancy status of stabilized communities as well as increase occupancy in those that are underperforming.

President   at Brightwater Senior Living in Bend, Oregon

Brightwater
Accountability

Principles and values are often use interchangeably as they have a cohesive relationship for us at Brightwater. They establish our beliefs and attitudes as the standards that we consider to be of great worth and significance. They are deeply ingrained in our company and can be witnessed in the communities and our central office.

It begins with holding everyone accountable to living out and representing the following:

These are not a recipe for perfection, but fundamental expectations that we hope can govern our behavior and actions. We view them as universal and timeless and can even apply to our lives outside of Brightwater.

There is also an added emphasis on decision making and how it flows into our commitment to excellence in hospitality. By prioritizing these steps in the decision journey which hold safety, respect, experience, occupancy, and efficiency in that order, we are able to create environments that place people first over processes but holds them all in importance.

President   at Brightwater Senior Living in Bend, Oregon

Brightwater
Difference

Everyone in every industry is striving to make up a brand story that sets them apart in their market. At Brightwater, we find our difference is in our approach to customer service and how we view ourselves.

The senior living industry is made up of many incredibly led companies striving to find their place as leaders in the senior healthcare sector. At Brightwater we have taken a different path that places us in the senior hospitality industry that also offers premium quality healthcare as an amenity in some of our communities.

This shift in mindset from healthcare to hospitality being the primary driver of success has directly affected our processes and values that hold us accountable. It sets up a different landscape for us to benchmark ourselves with companies in the hospitality industry and adds a challenge to recruit and hire leaders that come from those areas as well. This is the foundation of difference and the accelerator of new ideas to reshape an antiquated business.

Brightwater
Leadership

Brightwater is set apart by the excellence shown by our community leadership team members and how that translates into the high level of service and care we provide for our residents. This is a learned process through the development and constant evolution of our departmental Standards of Excellence along with leadership training that begins at onboarding and continues as leaders grow within the company. We call it Brightwater Equip and it is the umbrella that we place all of our internal growth initiatives and training programs.  This helps keep us on the forefront of leadership innovation as well and creates a consistent brand experience in all Brightwater managed communities.

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Residents having coffee and cake  at Brightwater Senior Living in Bend, Oregon

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Living Well